PRIVACY POLICY

DATA CONTROLLER

The Data Controller is:

DB/FS LAB
A professional and creative project managed by Deborah Bicego
Email: fashionisstrategy.studio@gmail.com

For any request regarding the processing of personal data, users may contact the Data Controller at the email address provided above

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TYPES OF PERSONAL DATA COLLECTED

DB/FS LAB may process the following categories of personal data.

a. Browsing Data

While browsing the website, technical data may be collected, including IP address, browser type, operating system, device information, pages visited, date and time of access, duration of the visit, and other data necessary for the proper functioning of the website.

b. Data Voluntarily Provided by the User

When users complete a contact form, send an email, book a call, or request information, personal data such as first name, last name, email address, brand or company name, professional role, message content, and information related to the submitted request may be collected.

c. Newsletter Data

If users subscribe to the newsletter, their email address and, where provided, their first name, last name, or communication preferences will be processed. Statistical information regarding email openings and interactions with newsletter content may also be collected where permitted by the tools used.

d. Data Collected Through Cookies and Tracking Technologies

The website may use technical, analytical, functional, or marketing cookies, as described in the Cookie Policy. Non-essential cookies are used only with the user's prior consent where required by applicable law.

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PURPOSES OF PROCESSING AND LEGAL BASES

Personal data are processed for the following purposes.

a. Website Operation and Security

Browsing data and technical cookies are processed to ensure the proper functioning of the website, maintain security, prevent misuse, and improve website stability.

Legal basis: the Data Controller's legitimate interest and the technical necessity of providing the requested service.

b. Managing Contact Requests

Data submitted through contact forms, email, or other communication channels are processed to respond to user inquiries, provide information about services, evaluate potential collaborations, or arrange an introductory call.

Legal basis: implementation of pre-contractual measures requested by the user.

c. Managing Calls, Briefs, and Project Requests

Personal data may be processed to organize introductory calls, collect project briefs, assess project requirements, and offer services related to fashion research, fashion intelligence, trend forecasting, creative direction, capsule collection development, or strategic consulting.

Legal basis: performance of pre-contractual or contractual measures.

d. Newsletter and Editorial Communications

Personal data are processed to send newsletters, updates, insights, editorial content, and communications regarding the services offered by DB/FS LAB.

Legal basis: the user's consent.

Consent may be withdrawn at any time by using the unsubscribe link included in each email or by writing to fashionisstrategy.studio@gmail.com.

e. Statistical Analysis and Website Improvement

Personal data may be processed to analyze website usage, identify the most relevant content, and improve the browsing experience.

Legal basis: the user's consent, unless analytics tools are configured in accordance with applicable regulations so as to qualify as technical tools.

f. Marketing and Campaign Performance Measurement

Subject to the user's consent, the website may use advertising, conversion tracking, or remarketing tools to measure campaign effectiveness and display more relevant promotional content.

Legal basis: the user's consent.

g. Protection of the Data Controller's Rights

Personal data may be processed to establish, exercise, or defend the Data Controller's legal rights in judicial or extrajudicial proceedings.

Legal basis: the Data Controller's legitimate interest.

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METHODS OF PROCESSING

Personal data are processed using electronic, IT, and telematic tools in accordance with the principles of lawfulness, fairness, transparency, data minimization, accuracy, integrity, and confidentiality set out in Regulation (EU) 2016/679 (GDPR).

DB/FS LAB implements appropriate technical and organizational measures to protect personal data against unauthorized access, loss, alteration, disclosure, or destruction.

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DATA RETENTION

Personal data are retained only for the period necessary to achieve the purposes for which they were collected.

In particular:

• data submitted through contact forms or email are retained for the time necessary to manage the request and any subsequent communications;

• data relating to calls, briefs, and project requests are retained for the duration of the professional relationship and in accordance with applicable legal obligations;

• newsletter data are retained until consent is withdrawn or the user unsubscribes;

• cookie data are retained for the periods specified in the Cookie Policy;

• data necessary to protect the Data Controller's rights may be retained for the time required to manage any legal disputes.

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DATA RECIPIENTS

Personal data may be shared with parties that support DB/FS LAB in managing the website and digital activities, including:

• website creation and hosting platforms (such as Wix);

• email marketing and newsletter service providers;

• analytics and tag management providers, where used;

• advertising and campaign measurement platforms, where activated;

• call booking and scheduling platforms;

• collaborators and suppliers involved in the technical, creative, or organizational management of activities;

• legal, tax, or administrative consultants;

• public authorities where required by law.

Depending on the circumstances, these parties may act as Data Processors, independent Data Controllers, or authorized persons.

TRANSFER OF PERSONAL DATA OUTSIDE THE EUROPEAN ECONOMIC AREA

Some service providers used by the website may process personal data in countries outside the European Economic Area (EEA).

Where this occurs, transfers are carried out in compliance with the safeguards provided by the GDPR, including European Commission adequacy decisions, Standard Contractual Clauses (SCCs), or other legally recognized transfer mechanisms.

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PROVISION OF DATA

Providing browsing data is necessary to ensure the proper functioning of the website.

Providing personal data through contact forms, email, or booking systems is necessary to respond to the user's request. Failure to provide such data may make it impossible to process the request.

Providing personal data for newsletters, marketing, profiling, or non-essential analytics is optional and subject to the user's consent where required.

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DATA SUBJECT RIGHTS

Users may exercise the rights granted by the GDPR, including:

• the right of access to personal data;

• the right to rectification;

• the right to erasure;

• the right to restriction of processing;

• the right to object to processing;

• the right to data portability;

• the right to withdraw consent at any time;

• the right to lodge a complaint with the competent Data Protection Authority.

To exercise these rights, users may contact:

fashionisstrategy.studio@gmail.com

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CHILDREN

The website and the services provided by DB/FS LAB are not specifically intended for individuals under the age of 18.

The Data Controller does not knowingly collect personal data from minors. If a parent or legal guardian believes that a minor has provided personal data, they may contact the Data Controller to request its deletion.

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CHANGES TO THIS PRIVACY POLICY

DB/FS LAB reserves the right to amend or update this Privacy Policy at any time, including as a result of legal, technical, or organizational changes.

Users are encouraged to review this page periodically to stay informed of any updates.